The Brooklyn skyline to pay homage to the late rapper’s hometown.Phrases including “Brooklyn’s Finest,” “King of New York”.A hand drawn sketch of Christopher “The Notorious B.I.G.” Wallace.STAY INFORMED! CLICK HERE TO SIGN UP FOR OUR NEWSLETTER!Īll Hip Hop also reports Anheuser-Busch partnered with the Christopher Wallace Estate to exclusively release the products in the NYC, Biggies hometown. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as ‘Budweiser’ is something I believe he would be happy with.” “I am honored to know that a brand such as Budweiser wants to celebrate my son in this way,” says Biggie’s mother Voletta Wallace.
Speaking of which, Budweiser is hosting a free concert at Brooklyn’s Prospect Park Bandshell, August 19 celebrating “Big Poppa.” The commemorative concert features a slew of celebrities including Busta Rhymes, Lil Kim, The Lox, and DJ Steph Cakes. And of course booze, hip hop and rap go hand and hand, right? Plus, obviously Budweiser wants to pull urban consumers (rap and hip hop fans). But it sounds catchy in a rap style kind of way.Īnd whelp, it’s entertainment. With Tall Boy Beer Can.Īs to how the rapper posthumously earns the honor of limited-edition Tall Boy Budweiser Cans? Biggies mom, Voletta Wallace is still working it… And we won’t even touch the Tall Boy reference. And just like Presley was one of the greats in his genre, Wallace, also known as Biggie Smalls is still considered one of the greatest rap stars of all times.
Presley was dubbed the King of Rock ‘n Roll who Americans also didn’t let die easy. Makes good sense because Rap and Hip-hop have proven just as much a revolutionary musical movement as did Rock ‘n Roll in the days of Elvis Presley. No, we don’t really let ’em die in the hood. Smokey Robinson, Berry Gordy & Cicely Tyson Amongst Inductees In 2022 Black Music and Entertainment Walk of Fame.Busta Rhymes, Lil Kim, The Lox, DJ Steph Cakes, and more acts are expected to perform. The event is advertised as a celebration of the “Big Poppa” emcee’s life and music. “We’re grateful for the collaboration with the Christopher Wallace Estate and Biggie’s mother Voletta Wallace to bring this special can to life so that we can celebrate the legacy of the greatest rapper of all time.”īudweiser is also hosting a free concert in Brooklyn’s Prospect Park Bandshell on August 19. Budweiser Tall Boy can is the most iconic can collaboration we’ve done to date,” said Daniel Blake, Group VP Marketing, Budweiser & Value at Anheuser-Busch. as well as Budweiser’s bowtie and package label. The collection features t-shirts, sweatshirts, and sweatpants with symbols associated with The Notorious B.I.G. In addition to the cans, Budweiser launched a limited-edition line of Biggie x Budweiser merchandise which is now available at. The Budweiser creed on the can has been replaced with lyrics from Biggie’s Ready To Die album hit, “Unbelievable,” “ Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.”.Phrases including “Brooklyn’s Finest,” “King of New York”.
“I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace. The Anheuser-Busch brand partnered with the Christopher Wallace Estate to exclusively release the products in the late rap legend’s hometown of NYC. This time the self-described King of New York’s image is part of a Budweiser campaign.īiggie’s legacy is being honored with limited-edition Budweiser cans. Christopher “The Notorious B.I.G.” Wallace is being commemorated once again.